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  • Writer's pictureAntonio Bashlor

How to grow your SEO 2022

There are very few companies that will show you the results of their own company, but here at Engage web designs, we are all about transparency, actual results, and success for our clients. So before we discuss how to grow your SEO, let's provide you with the actual results that we have attained for our SEO this month.

#1 "Affordable Web Design Michigan"

#1 "Michigan Web Design Services"

As you can imagine, ranking #1 is a HUGE deal for businesses in any industry. This opens up the flood gates for potential clients to your business brand awareness, positive Google rankings, and overall positive organic drive to your company. So now the question is, how do you do it?

Build Trust With Your Customers

SEO and user experience (UX) work hand in hand. Building trust organically is how SEO helps your business. User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and increasing your SEO. As this happens organically over time, your rank on a search engine results page (SERP) will get closer and closer to those top 10 spots.

User experience includes how well your customers can navigate through your site. Your website’s foundation must be solid and sturdy. UX is a mix of how web design, tone, and branding combine to make the user’s experience the best it can be.

Good SEO and UX mean that your business will build trust organically. Organic searches are the search results that appear on the SERP strictly via a user’s search. This means that you did not pay to be at the top of the SERP. Building trust organically builds SEO, and over time you will continue to grow and optimize your digital marketing and your business.

If you deliver what the customers are looking for, you become a trusted source they can depend on. Users know what they want. So if you do not meet user standards, your SEO will suffer. On the other hand, if your platform provides what your users are looking for—whether that be in information, answers to questions, products, or services—you begin to establish trust with your customers. The more confidence gained, the better the SEO and UX of your digital marketing.

Target exact keywords.

Keywords are words and phrases relevant to a customer's search query. For example, a customer who wants to buy an affordable car may type "best car deals" or "what is the best car to buy on a budget?" But more than just including keywords in your content, you want to use the correct specific keywords.

For example, the keyword "car dealer" may bring you results. However, "best car dealer in Miami" will catch the attention of anyone who fits the mentioned criteria. So when doing keyword research, ensure that you understand who your target market is, what their needs are, and how they communicate those needs.

Social media forums like Reddit and Quora that discuss the problems your business is trying to solve are also excellent sources of keywords and phrases. How? These sites contain question-based, long-tail keywords, which are usually less competitive than traditional keywords with high keyword difficulties. A good example would be ranking for "what is the best portable laptop for university?" instead of just "laptop."

Let's make this process even more straightforward - our team here at Engage Web Designs will provide our SEO services providing you with a full SEO audit FREE by simply setting up a call or shooting us over an email, providing you will full clarity as to what needs to be done to improve your rankings. Now that's efficient. #2022seoservices

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